The Top 9 Wine Trends of 2025 Wrapped Up

Picture this: you're at the wine shop, eyeing a $15 bottle next to a $50 one that promises 'stories from a tiny vineyard in Slovenia.' Meanwhile, younger drinkers aren't committing to wine like their parents did. They're dipping in for a crisp chillable red at brunch, then out for craft beer or NA sparkling later.

2025 was less about one “hot grape” and more about how, when, and why people drink wine. Consumers are drinking a little less overall but are trading up when they do open a bottle, and they are more curious, health-conscious, and climate-aware than five years ago.​ Below are the top 9 wine trends for 2025 wrapped up!

2025 Wine Trends Worth Talking About

1. Low-intervention, organic and “natural” stays mainstream

Why it matters

Wines made with minimal additives, organic farming, and hands-off cellar techniques have gone from fringe to fixture in 2025. Think native yeasts, no fining, and lighter sulfites - these deliver pure fruit vibrancy without the "funky fault" pitfalls of early natural wines. This shift reflects drinkers wanting transparency amid health and flavour curiosity, with organic labels now commonplace even in mainstream shops.​

2. Sustainability you can actually see

Why it matters

Sustainability evolved from vague claims to tangible changes: lighter glass bottles (reducing shipping emissions), cans/boxes for parties, and regenerative farming that rebuilds soil. In 2025, third-party certs like Demeter or LIVE make it easy to spot real effort, aligning with climate-aware consumers who prioritize planet over hype.​

3. No/low alcohol and “mindful drinking” wine

Why it matters

Dealcoholized and low-ABV (under 9%) wines hit quality strides in 2025, especially sparklers and whites, thanks to vacuum distillation preserving fruit. This fits the moderation wave - younger drinkers embibe in wine occasionally, not daily, blending it with NA (no-alcohol) trends for flexible hosting.​

4. The rise of lesser-known regions and grapes

Why it matters

Greece's Assyrtiko, Slovenia's Ribolla Gialla, and Uruguay's Tannat are shelf stars, offering value and resilience in warming climates. Drinkers crave discovery over defaults, fueling these spots' growth as stylish alternatives to pricier classics.​

Try this

If you like Sauvignon Blanc, try Assyrtiko from Santorini; it's salty minerality with zip wrapped up in a bottle. Swap one familiar bottle monthly; coastal Greece or South American fields deliver thrill without breaking the bank.

5. Cool-climate and Alpine energy

Why it matters

Regions like Austria's Wachau, Germany's Mosel, or Canada's Okanagan thrive with high-acid, moderate-alcohol wines that cut through rich food and suit evolved tastes. Climate shifts favour their slower ripening, making them 2025's freshness benchmark.​

6. Chillable reds and fresh whites beating out heavy reds

Why it matters

Gamay, lighter Pinot Noir, and Sauvignon Blanc outsell oaky heavies as drinkers favour crunch over power. Chilling reds (to 55°F) reveals bright fruit, matching 2025's casual, versatile vibe.​

7. Sparkling beyond Champagne

Why it matters

Cava, Corpinnat, Crémant, and English bubbles boom affordably, with low-ABV twists. Tank vs. bottle-fermented methods diversify styles, making fizz the go-to for any occasion.​

8. Premiumisation and the shrinking middle

Why it matters

Volume dips, but premium (+$30) surges as drinkers buy better, less often, bypassing mid-tier for value in regions or experiences.​

Try this

Grab your normal sub $15 bottle and its $40 kin. Taste the side by side and note differences.

9. A quiet return to classics

Why it matters

Burgundy, Barolo, and Bordeaux regain respect as benchmarks, grounding trendy experiments in timeless structure.​