I invite you to wine with me.
Beverly Crandon: Redefining Wine Culture and Inclusivity
Meet Beverly Crandon, a dynamic force in the world of wine who has seamlessly woven her passion for wine, extensive marketing expertise, and commitment to inclusivity into a tapestry of innovation. As a CMS-certified sommelier and founder of the Spice Food & Wine Group, Beverly has embarked on a journey to redefine the perception of wine, making it accessible to all, regardless of background or expertise.
Beverly's career has been a harmonious blend of strategic consulting and hands-on leadership roles across a diverse range of organizations, from Fortune 500 giants to fledgling startups. Her knack for generating mind share, driving revenues, and cultivating lasting member connections has been instrumental in shaping the trajectory of these enterprises.
At the heart of her mission lies the Spice Food & Wine Group, an embodiment of her wine education, love for all things wine-related, and professional acumen. With an innovative approach, Beverly strives to expand the horizons of wine appreciation, reaching beyond the confines of traditional wine enthusiasts to embrace a wider audience. Her vision is clear: wine should be an inclusive realm, approachable and inviting to everyone. No one should be excluded from the sheer pleasures of vino.
However, Beverly's commitment to inclusivity goes even further. As a founding member of Vinequity, a not-for-profit organization, she is dedicated to amplifying the voices of BIPOC (Black, Indigenous, and People of Color) wine professionals in Canada. This powerful initiative speaks volumes about her ethos and her dedication to breaking down barriers within the industry. Beverly's overarching motto reverberates throughout her work: diversity should flourish in the world of wine, enriching the narrative and experiences for all.
Step into Beverly Crandon's world of wine, where she delves into the intricacies of food and wine pairing with a particular emphasis on Caribbean cuisine. Her platform, "Beverly Crandon on Wine," is a testament to her expertise and her eagerness to share her knowledge with a global audience. Through her unique blend of sommelier insights, marketing prowess, and commitment to inclusivity, Beverly is transforming the landscape of wine, one glass at a time.