SPRING INTO SPICE
Sponsorship Package 2023
A part of the Spice Food & Wine Event series
SPONSOR OPPORTUNITIES
You can also watch the sponsorship presentation using Google Slides here.
ABOUT US
ABOUT SPICE FOOD & WINE
The Spice Food & Wine Series is just that; a series of food and wine tastings that highlight the beauty in ethnicity, cuisine, and wine. Imagine taking a wine made in Hungary and pairing it with an Eritrean dish or a wine made in Burgundy, France, and pairing it with a dish from Trinidad. This is what the Spice Food & Wine Series is.
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We pair the we love with the wines we love and build new and inclusive narratives around wine.
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The team behind the Spiced Food & Wine Series are individuals from the African-Caribbean Diaspora. Their passion is wine, and their heart is in spreading that love of wine to their respective communities.
What is wine, if not something to be shared with a community over food, merriment, and togetherness?
This is done in support of cognitive diversity in wine.
CBC Radio Gill Deacon interviews Beverly Crandon, Founder. Click to listen.
WHY THIS MATTERS
The face of our community is changing, has changed, and gives cause to celebrate our country's diversity, including acknowledging our food culture and expanding the purview. Pairing ethnic food with wine from both the old and new world is another expression of our diversity. It gives us the chance to bring different cultures together, with the opportunity for discovery; this discovery includes understanding the historical significance of food culture in other countries.
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The Spice Food & Wine series gives everyone a chance to build their own narrative around wine and, more specifically, wine and their national dishes regardless of background and race. We dispel the myth that wine cannot be paired with many ethnic foods due to food preparation and cooking methodology.
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Event-goers leave the Spice Food & Wine events having additional tools in their arsenal that allow them to expand their knowledge around wine and the science behind food and wine pairing in general.
Caribbean Canadians cite knowledge as their dominating barrier to entry when it comes to buying wine.
2nd generation, visible minority immigrants, now hold the same purchasing power as non visible minorities on average, proving advertising and revenue opportunities in culturally focused communications, for goods and services.
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Known for its production of rum, the Caribbean has a hot and fiery cuisine tradition that is well suited for beer and rum based drinks
~ chefathand.com
I can honestly say knowledge is a big barrier and one of the reasons I stay away from wine. I don’t know how to pair that with my food and I would love to. The resources are hard to find
~ J.C - Trinidadian Canadian
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FACT
The Spice Food & Wine event series has four overarching goals:
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Show how well ethnic herbed and spiced foods pair with wines
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Give communities the tools they need to pair wines with the foods that grace their family tables
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Bring differing communities together via a common love
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Have fun!
EVENT SERIES
SPRING INTO SPICE
This will be a one-of-a-kind culinary event for Toronto and the GTHA, as a whole as we focus on both food and wine flavours, pairing the wines we love with spices we love.
INCLUDED IN THE SPRING INTO SPICE EVENT SERIES February - Virtual sip and learn
March - On the road to spice, in Prince Edward County
April - Media luncheon
May - Vinfluencer dinner
June - Spring Into Spice - The Social Part II (outdoor food and wine festival)
SPONSOR OPPORTUNITIES
SPONSORSHIP OPPORTUNITIES
Sponsorship dollars will go towards event marketing, utility event needs, and knowledge base tools for event attendees to further support their consumer wine education and exploration, after each tasting and event.
Spring Into Spice represents more than just a tasting event. It represents a resource for diasporas not often marketed to in the space of wine.
GOLD LEVEL
$10,000
Logo on promotional signage and flyers
Gold level logo placement on website
Logo on ticket purchase email confirmation
Brand featured in SIS blog and newsletter
Social media mention (10)
Brand mention on press releases and media advisory
Brand or product, if applicable, included in one television segment
Brand included in creative for targeted ad buys
Logo on media luncheon menus
Invitation to the media luncheon
10x10 booth at the festival
Speaking opportunity at the festival
Logo on attendee “Thank You” email
SILVER LEVEL
$5,000
Logo placement on promotional flyers
Silver level logo placement on website
Logo on ticket purchase email confirmation
Brand featured in SIS blog and newsletter
Social media mention (5)
Brand mention on media advisory
10x10 booth at festival
Logo on attendee “Thank You” email
BRONZE LEVEL
$2,500
Bronze level logo placement on website
Brand featured in SIS blog and newsletter
Social media mention (1)
10x10 booth at festival
THANK YOU!
SPECIAL THANKS
The first-ever Spice Food & Wine event, Fall Into Spice (FIS), could not have happened without the assist of partners large and small and the community that reached out to show support.
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As the first of its kind, the Spice Food & Wine event series not only draws a diverse crowd, but also a diverse set of partners, and I am grateful for this.
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A special Thank You goes out to the companies that jumped on board to support, whether financial or with in-kind product.
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Next year's Spring Into Spice will be even bigger with the goal of giving access to the Spice Food & Wine event experience to as many people as possible.
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We're on a journey and building new and diverse narratives around food culture and wine. I would love to have each of you come along for the ride as we pair the wines we love with the spices we love!
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Cheers,
Beverly Crandon
Event Founder and Chair
